In a world where blogging is becoming increasingly important, we still have our battles to fight. The battle of getting buy-in from the top, explaining the benefits to your team, making your blog work for you and increasing your resources to grow your blog. This post shares 11 of our favourite blogging statistics. These statistics have helped us grow and understand our blog. We also share these stats with our clients to help them achieve a greater success.
Business Blogging Statistics
People are more likely to link to added value content rather than your sales and ‘about us’ pages. Start blogging and you will improve your inbound links thus your visibility on Google.[Tweet “B2B marketers using blogs generate 67% more leads”] via Inside View
With a successful strategy in place, B2B companies can generate not only more awareness but more leads.[Tweet “Websites with blogs have 434% more indexed pages”] via Tech Client
Blogging increases the number of pages on your website. Google loves fresh content and updated website’s so your SEO value improves dramatically just by blogging. You don’t even have to stuff your blog full of keywords.[Tweet “90% of consumers find custom content useful”] via Tech Client
Create content that solves problems and make your readers feel like you made your blog with them in mind. Create variety in your content through infographics, surveys, reports, data sheets and presentations.[Tweet “82% of consumers enjoy reading relevant content from brands”] via Tech Client
Even though most people know that brands are making content to make money, they still want to read it! The important thing to remember here is that as long as you have something interesting to say, someone is going to listen.[Tweet “70% of consumers learn about a company through content rather than ads”] via Tech Client
You don’t need to interrupt people with expensive advertising tactics anymore to get them to learn about your brand. Permission marketing has taken over interruption as the new way of businesses communicating with prospects.[Tweet “81% of companies consider their blogs “useful,” “important,” or “critical” “] via Hubspot
If 81% of brands think their blog is that important then perhaps you should find use from yours? If you’re not finding that your blog is that useful then maybe you’re making one of these big blogging mistakes! Download the ebook now to find out.[Tweet “Once you write 21-54 blog posts, blog traffic generation increases by up to 30%”] via Traffic Generation Cafe
The more you blog, the more you can propel people towards your website and increase your traffic. If you focus on creating a journey through your blog and website you can quite easily capture leads and nurture them into conversions.[Tweet “Blog articles with images get 94% more views”] via Jeff Bullas
A picture really does paint a thousand words. So much so that people are uninterested in anything that doesn’t come with an image. Make sure you have a visual strategy to back up your blog strategy.[Tweet “Content creation is ranked as the single most effective SEO technique by 53% of businesses”] via Marketing Sherpa
Who can argue with that?[Tweet “If a blog is more than 1,500 words, on avg it receives 68.1% more tweets and 22.6% more FB likes “] via Quick Sprout
While it’s not vital that ALL of your blog posts are 1,500 words, Google does have a preference for longer pages. This is probably because Google has more of the page to analyse and can fit it better to people’s search queries.
Are you not getting the results you wanted from blogging? Maybe you’re making one of these severe blogging mistakes. Download our eBook now to find out. Alternatively you can tweet us your blogging problems at #digitalheartache and we will do our best to help.
My job is a joy every day because of the work I get to do and the people I get to work with and for. I train and advise our clients on their digital strategy, social and content. When I go home from the office I’m a freelance content writer. Get to know me and you’ll certainly hear about my 6-a-side football team, pool playing and all of the sport news.