Most companies will never master social media because they simply have no desire to. Your social media will never work and there is nothing you
Many, many recruiters live on LinkedIn for the simple reason that it is a channel created for professional networking and career development opportunity building. I
Twitter is a virtual room filled with people and businesses who are all looking for something. They may not know it, or be actively looking
Many, many marketers complain of a lack of social media engagement, and are scratching their heads as to how to improve it. The truth is,
Instagram notoriously makes life hard for marketers trying to drive traffic from the app/site to their website. The only click-able link you will find on
To get more website traffic via Twitter, you will need to grow your following. Having followers makes life easier when driving traffic because you have
What you post on social media is really important to your business and your personal brand. Even if it’s a link to another website than
Do you know exactly what content your LinkedIn company page followers want from your page? You can't mind read your audience but you can use a few tricks from across the web to determine what content would be most popular and most engaged with on the channel.
Oreo are very well known on social media. They create beautiful content to share on their channels which they carefully pick and create to promote their various products, entertain and engage with their audience. With a huge number of likes and followers and such great content it is easy to see why so many people follow Oreo on social media. I believe they are one of the best case studies out there and that's why I have chosen to cover them lightly in this blog.
Any brand who is trying to get a return on investment for their social media efforts will need to develop relationships with their most important followers. Developing a personal relationship with your prospects and customers is a great way to increase your brand sentiment and sell online. But to do this you have to show love to your fans.