PART 2: PRODUCE
Part 2 sets the plan for your day-to-day digital activity and growth. You need to be clear on who is doing what, how it will all fit together and how it will lead to results. This process relieves stress and replaces it with confidence and momentum. Most importantly it will lead to results. You will now be using online marketing techniques and tactics to ramp up your traffic, leads and sales.
SESSION 2.1: CONTACTS – High Value Client C.A.M.P
Digital marketing allows you to target the people you want to do business with. The people who will get the most value out of your offering. More than just a buyer persona, you will identify your ‘High-Value, High-Joy’ clients that spend more and are a pleasure to serve.
SESSION 2.2: CONTENT – Content Made S.I.M.P.L.E
Great content attracts your target audience and adds value to your existing customers. Creating content needs to be second nature to any digital business. After this workshop, you’ll have a years’ worth of content titles and be armed with tactics to get your team producing quality content that gets results.
SESSION 2.3: CONVERSATION – Stress Free Social Media P.L.A.N
All business sales start with a conversation. The better you can manage the conversation the better your results and that, in essence, is the role of content, email marketing and social media. This session gives you a framework for planning and managing the work that leads to those conversations.